Miista: cheaper with a tweet

I love shoes. And I love a shoe bargain. So when I read about Miista's Cheaper with a Tweet campaign, it sounded too good to be true. I'd never heard of Miista before this campaign - you can read about them here. They have a slightly Jeffrey Campbell-esque vibe to them: tough styling (buckles, zips, hardware, chunky heels, dark colours) and very 'blogger'.

Cheaper with a Tweet kind of did what it said on the tin: you tweeted about one of their shoes and that shoe came down in price. By how much depended on your Klout score (though goodness knows those things seem to fluctuate willy nilly for no discernible reason). So, in theory, the more socially influential you are, the more you have the ability to lower the price by. The more people that tweet about a style, the cheaper it gradually gets and you can jump in and buy at any point. So far, so social media friendly and story worthy and I've seen it talked about on loads of sites in the last few days.

It all begins to get a wee bit lengthy here:

Initially, as I touched upon, I thought that the premise might be too good to be true. Turns out it wasn't and I got their £175 Andee boot for a quid. Yup, £1. One pound. Including delivery. I fully expected them not to turn up or for the sale to be cancelled but the boots arrived today! Here they are on some fake grass. Why? Why not people, why not?

I'm dead excited it worked so well for me, the boots look good, feel quality and, added bonus, they fit too!

But how did the campaign work? I'd have though something with such a great hook would go viral very quickly (especially on Twitter) and that the shoes would all be slashed in price and snapped up! But, five days after I ordered there are still shoes sitting there, some with barely any tweets against them, which suggests the Twitter response maybe wasn't as hoped. That could be lack of brand recognition or maybe the tweets didn't clearly enough outline the idea. That said, the fact that loads of sites picked up the story and the fact that I'm sitting writing about it now suggests it has value as a story. Though that may be down to the fact that I follow a bunch of folk who report on stuff like this, increasing the likelihood of me hearing about it, in comparison to your average Twitter user and fashion lover. I'd be curious to hear what you think!

It looks like Miista are planning to utilise the Blogosphere going forward which feels like a pretty nice move. This came in my shoe box.

I might give it a bash...you've got til the 13th to bag your bargain.

What the *&% you looking at?

Seriously, what the fuck is my problem in this picture? I look like the camera's just told me that my quiff's falling apart and that, in retrospect, shoes number 20, yes 20, from schuh, aren't actually the best choice to go with this outfit. And, following such insults, I clearly want to kill the camera. Oh dear.

Actually, I'm starting to feel a little murderous right now. They've changed blogger and you can't upload pics and type at the same time now and the picture editor while, in the main, better, is kind of a pain in the arse. So, anyway, there we have it - my murder stare. And here are the shoes that I was so unsure about:

(Still hating on blogger - maybe I should move to typepad or another blog thing, none of the names of which I remember right now. Tumblr - ha!) The thing about the shoes is that I loved them when I bought them and I wore them all the time. (and I bought them in pink, purple and black with gold leopard print - oh you'll see them all at some point). I loved the nice square toe, the shiny patent, the killer heel and the concealed platform. But patent and skinny heels come and go for me and right now I'm not mad hot about these babies. I'm like a bad mother with favourites and just now, these are my kid that I wish would just shut the fuck up and behave. Go to your room!

Maybe they're just bad with these jeans. I acknowledge that, despite the fact that I've worn them all my life, jeans are not my best friend and often serve only to my my arse, and more particularly, my thighs, look E-FRIGGIN-NORMOUS. These particular jeans are not too bad for it. They're indigo (big thigh friendly tick) and they have a wide but not too wide leg (big thigh friendly tick). So far so good. The problem is they're just not really long enough to wear with a heel, especially a spindly one. Jeans and heels incompatibility aside, I don't mind this look for a can't be bothered day. I like my dark grey American Apparel tee and I like my red and grey striped Primark cardi. I LOVE my Lady Luck rules ladybird necklace! In fact, if I'd just worn my smelly old Cons, my face would probably be smiling. Well ain't that a lesson learned.

Anyway, according to sky plus, I've kept Fearne Cotton and Beth Ditto waiting 58mins now so I'm gonna go see what wisdom pearls (ahem) they have to share. Here's my lovely necklace to keep you all entertained while I'm away.